With the Japan Release date delayed from yesterday (wednesday 20th) to unknown again – also came the information that upon Japans release – Niantic (makers of Pokemon Go) have teamed up with Mcdonald’s to make every one of their 3000 japanese restaurants Pokemon Gyms…
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The Big Money maker though is going to be allowing selective partners to become “sponsored locations” in the game. A sponsor can create “gyms” — where Pokémon can be battled or trained by gamers — at their retail store or locations, a move that could drive real-world traffic and potential sales to their business.
So businesses are going to be able to buy the ability to create a Pokemon Gym Hopefully to get customers to visit their establishment and “spend while they hunt”
On Wednesday, Needham & Co’s managing director, Laura Martin, estimated “Pokemon Go” could generated $3 billion in revenue for Apple IOS in the next 12 to 24 months as the game expands into more countries.