Blogging for your business

Blogging has been around for several years and has progressed from private online journals to a crucial way of marketing a business. Nonetheless, there has been an argument recently as whether or not blogs are still applicable in the social media world. Today, social media is a vital function to market a business online but it should not substitute a business blog and new businesses should not pass on blogging since they want to only focus on social media. Here is a look at the top 5 benefits of business blogging.

Search engines prefer sites that constantly add new and relevant content to those that remain static.
Contrary to advertising, the client is seeking you out, not the other way around.
Targeting Keywords within blog posts as well as blog post titles is a good way of generating traffic
In the end people want to buy from and do business with other people. not just a machine.
The only time social media is effective for business is if the accounts are active at all times