Blogging has been around for several years and has progressed from private online journals to a crucial way of marketing a business. Nonetheless, there has been an argument recently as whether or not blogs are still applicable in the social media world. Today, social media is a vital function to market a business online but it should not substitute a business blog and new businesses should not pass on blogging since they want to only focus on social media. Here is a look at the top 5 benefits of business blogging.
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[accordion-item title=”1. Adds New Content to Your Website“]Search engines prefer sites that constantly add new and relevant content to those that remain static.[/accordion-item]
[accordion-item title=”2. Inbound Marketing is Hot“]Contrary to advertising, the client is seeking you out, not the other way around.[/accordion-item]
[accordion-item title=”3. Chance to Target Keyword Variations“]Targeting Keywords within blog posts as well as blog post titles is a good way of generating traffic[/accordion-item]
[accordion-item title=”4. Shows Some Personality“]In the end people want to buy from and do business with other people. not just a machine.[/accordion-item]
[accordion-item title=”5. Fuels Social Media“]The only time social media is effective for business is if the accounts are active at all times[/accordion-item]
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