“Yoo Toob” “U-Chewb” or just plain “You Tube” is set to splash out A Billion Dollars, (£590m) in cash, for the popular Online game streaming site Twitch. The YouTube of live gaming has 45 million users and 1 million people uploading videos of themselves playing games.
So what is Twitch.?
It’s essentially the YouTube for live gaming: people broadcast themselves playing and/or talking about games while other people watch them (either live or via archived footage) while chatting about it.
Last year, Twitch more than doubled its monthly audience from 20m people at the end of 2012 to 45m at the end of 2013. Those viewers were watching 106 minutes a day on average, with 6m videos broadcast on the site every month by 900,000 unique broadcasters.
Why is it becomming so popular.?
Twitch’s biggest recent moves have been integration into Sony’s PlayStation 4 and Microsoft’s Xbox One consoles, which both enable people to livestream video of their gaming exploits. Within a month of the PS4’s release in mid-November, 100,000 new broadcasters had signed up.
During peak hours, the site has more traffic than Facebook and Amazon.
Twitch was launched in 2011 by Justin Kan and Emmett Shear, who co-founded livestreaming site Justin.tv.